Salman Khan, a Bollywood star, said on Thursday that films entering the ‘Rs 100 crore club’ are now a thing of the past and that in the future, films must aim for the “benchmark” of 1,000 crore to succeed at the box office.
The 57-year-old actress was speaking at the trailer launch event for Gippy Grewal’s upcoming Punjabi film Maujaan Hi Maujaan.
“This 100 crore mark will now be the rock bottom.”
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Everything is now worth 400-600 crores or more for the Punjabi, Hindi, and other industries. Even Marathi films are currently doing those numbers.
Salman Khan on box office benchmark
“Basically, people are going to the theatres once again to watch movies. I think ₹ 100 crore is not going to be a very big deal. I think the benchmark should be ₹ 1,000 crore for a film right now,” Salman Khan told reporters in Mumbai.
Maujaan Smeep Kang directs Hi Maujaan, a lighthearted family comedy. Grewal, who recently launched the trailer for his latest release Carry On Jatta 3 with Aamir Khan in Mumbai, expressed delight at the commercial success of Punjabi films in recent years.
“When our films used to do a business of ₹ 10-15 crore, we would be surprised. Last time when we were on stage, people asked if our film (‘Carry On Jatta 3’) could do ₹ 100 crore. We didn’t know what to say then. But by God’s grace, everything went well. Now, if Salman sir is saying (the business will be big for Maujaan Hi Maujaan), then something huge will happen,” the Punjabi cinema star added.
To this Khan quipped, “Mere pe mat jaana bhai, picture pe jaana kyunki mere khud ke predictions meri films pe nahin chal rahe. (Don’t listen to what I say, judge the film for what it is because my predictions don’t seem to be working for my own films.)” Produced by Amardeep Grewal under East Sunshine Production, “Maujaan Hi Maujaan” arrives in cinemas on October 20.
