TikTok launches #BookTok to reignite love of reading in Pakistan
In honor of International Literacy Day, TikTok started its #BookTok campaign in Pakistan to rekindle the passion for reading and inspire its users there to participate in the global book lovers community.
According to a press release, #BookTok is the go-to hashtag on TikTok for all material related to books, reading, writing, and everything in between. This section of TikTok encourages and motivates people to appreciate literature in all of its forms by providing book reviews, writing advice, plot summaries of popular novels, and more.
TikTok launches #BookTok to reignite love of reading in Pakistan
Although the #BookTok community has been active on TikTok since the beginning of 2020, the introduction of stay-at-home orders in March of that year witnessed a spike in content. TikTok users used the app to find entertainment and #BookTok recommendations, which helped rekindle their love of reading. Since the app’s launch, over 12 million videos have been uploaded and have had more than 75 billion views worldwide.
Now that this campaign is live in Pakistan, book lovers there can interact with the #BookTok community there and share their passion for reading and literature.
In addition, #BookTok will act as a focal point for the celebration of Pakistan’s rich literary heritage and for the dissemination of poetry, classic stories, and notable works of fiction written in Urdu and other regional languages to TikTok communities around the globe.
Loved this old book & record store. Unfortunately it was closed 😕#bookstore #BookTwitter #books #reader #records #booktok pic.twitter.com/SJ2HG4RGg7
— Kyonavh (@Amongbookss) September 9, 2022
