Coke Studio fans in India are in for a treat, as Coke Studio Bhaarat has recently announced the relaunch in Mumbai after an eight-year hiatus.
According to the India Times, the show is set to premiere on February 7 and will bring more undiscovered talents into the spotlight.
Earlier in January 2023, Coke Studio announced its comeback through the Tamil edition and now all eyes are set on the new show! In a conversation with Mint, Arnab Roy, the vice president of marketing at Coca-Cola, revealed this season will highlight “promising talents from the suburbs [who] will be given an opportunity to showcase their gift.”
Moving on, Roy also highlighted the importance of Coke Studio. “It’s a globally acclaimed platform that has always aimed to celebrate authentic regional music. Musical traditions from multiple regions in India are at an inflection point not only in India but even globally. Coke Studio Bharat connects the truly distinct cultural dots of various regions in the country with artists whose music is defined by their roots,” he shared.
Coke Studio India first premiered on June 7, 2011, on MTV India. It comprised four seasons with an interesting combination of classical Indian music like Hindustani and folk with hip-hop and rock music.
The much-awaited musical series will also feature 50 renowned faces from the indie and playback industry, such as Amira Gill, Arijit Dutta, Ashima Mahajan, Armaan Malik, Charan Raj, Bombay Brass Burrah, Deveshi Sahgal and many more! The aforementioned publication also revealed the new show’s theme will be ‘Let Us Hear You’.
